Corporate term: “Golden Hour”

Definition:

The corporate Golden hour is the 60 to 90 minute time period where you can have a meeting with attendees from all the Major Time regions: EMEA 1, NA 2 and APAC 3.

Explanation:

Traditionally, the golden hour was when photographers were at their most productive and was the period of the day just before the sun sets or after it rises, when the light is redder and softer than usual so that photographs taken in it have a pleasing quality.

But there is also the golden hour when it comes to corporate meetings. It is a 90 minute window where the three major time regions can all get together for calls, its usually mid afternoon for Europeans, first thing for the Americas and just in time for the final meetings that Asia/Pacific are willing to do.

It’s most commonly between 2:00pm and  3:30pm G.M.T., and for most international companies and projects its packed. I myself have a record of 9 concurrent meetings during this time period.

Disclaimer: As always these posts are not aimed at anyone client or employer and are just my personal observations over a lifetime of dealing with both management and frontline associates.

 

  1. Which is Europe, Middle East and Africa[]
  2. Which is North America, South America and Canada[]
  3. Which is the Asia Pacific region[]

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