I am currently sitting in that little used reception area that every giant corporate building seems to have for guests who are waiting for someone to come down and collect them. You know the sort of place: odd potted plants, huge chairs, and the sense that it has been designed to be used as little as possible.
The reason I am sitting here at the start of my working day is that I left my pass for this client on my desk at home because I am an idiot.
While sitting here, I assumed I could simply go to security, explain who I was, identify myself, get a temporary pass printed, and head upstairs to work. However, I was wrong. Those days no longer exist.
Autonomy by individuals, particularly in well-established service roles or roles seen as replaceable, has become massively limited, and it has become noticeably worse over time. Gone are the days when security guards would really know you. I normally know most of the security guards, cleaning staff, and the other support people who appear in the office at the same time as I do, which is usually about 6:30 in the morning. But they are all kept in very rigid boxes, because that makes them easy to replace with no impact on the smooth running of the building facilities.
And here is the nub of it: that also makes them easy to replace with non-humans.
I think this is one of the core and genuine worries about AI. Yes, there will always be things that require a human touch, and there will be things that robots have not yet mastered. But by allowing work to become so regimented, with such fixed boundaries around its deliverables and such an absence of adaptability, we have set ourselves up to be easily replaceable by AI and similar systems.
So if your job has very strict boundaries, very strict deliverables, and does not reward innovation or adaptability, then I think you are in the area of humanity that should be most worried about being replaced. That does not matter whether you are in the service industry, deeply technical, or anything else. If you cannot display humanity or any of its advantages during your working day, and if your work is bounded by strict borders with easily quantifiable inputs and outputs, then you are at real risk.
Historically, that risk meant being replaced by a cheaper human. I suspect that, eventually, it will mean being replaced by a cheaper non-human.
Let us step back and talk about General Electric, some 30 years ago, when the first major rounds of outsourcing were being done and call centre outsourcing was brand new. I started in a call centre doing help desk and support work, in an 800-person call centre in the middle of Leeds, Yorkshire. They were just beginning the first stages of outsourcing to India.
There was joking, of course, and there were practical issues. Postcodes were new to the country taking on the work, and they had to be explained. Training had to be done. Processes had to be documented. All that kind of thing, but it was still happening, and as a freshly hired person, I was worried that this was the beginning of the end when I had only just started, but a very clever person told me something that came back to me recently. Whether you can be replaced by another person, a piece of software, AI, or anything else comes down to a few simple things.
Can your work be wrapped in strict definitions?
Is it easy to encompass and define precisely?
When you do your job, do you simply deliver the average expected result?
That average delivery might not even be fully within your control. If there are exact SLAs to deliver against, and your job is simply to meet them, then you may already be in trouble. If the answer to these questions is yes, then you are at serious risk of being outsourced. Back then, that meant outsourcing to India. Today, it can mean outsourcing to AI, automation, or any number of other things.
So, how do we prevent it? Perhaps we do not. Perhaps the real answer is that we have to work with it.
Back then, I was told to make sure I was better than everybody else. Be value for money. Because regardless of what any company might say, value for money always matters. If you come in, do what you consider an ordinary day’s work, and nothing more, then you are at direct risk from AI. AI is, by definition, an average of what it has learned. If it uses the company’s internal data, it becomes the average of what that company has historically been able to do.
So if you are doing an average job, or even just a consistently good job within a tightly defined structure, you are at strong risk of being outsourced by something that can improve on average delivery. It can improve on cost, dependency, repeatability, and consistency.
The second question is whether your job is easily defined. The stricter and clearer the definition of what you actually do, the easier it is for AI to replace you. With traditional outsourcing, work had to be defined well enough for another person or team to take it on, but there would always be variance based on human understanding and interpretation. With AI, the better the definition, the easier the replacement becomes.
So now we know whether we can be replaced. The next question is how we adapt to the companies using AI to put that into practice.
I think the answer has to be defined at an individual level, rather than by industry or even job title. I strongly suspect that AI, just like outsourcing to cheaper countries, will eventually be able to do a large amount of non-physical, interaction-based, white-collar work. We are not going to win by pretending that will not happen. The Luddites did not stop progress by burning down machinery, and we will not stop this by simply objecting to it. Progress will march on.
So how do we deal with it?
We deal with it by using the default that AI provides as a stepping stone to become exceptional.
That is going to be hard in a number of areas, particularly where there is wholesale outsourcing or where there are hard definitions of what is absolutely correct. Copy editors are having a very difficult time at the moment, because their job is to make something complete and correct. If AI can do that, it is hard to go over and above to prove your value.
But for work that involves any form of soft skill, from customer service to facilities, management, consultancy, or technical delivery, we are going to have to produce better than average. That does not mean giving every hour of your life to various corporations. It means recognising that they will be able to supply the average through AI. You will have to remove the base part of the work and focus your effort on what AI produces, then improve it, shape it, and add value beyond it.
The main difference between historical outsourcing and AI outsourcing is the turnaround cycle. It is also about whether your improvements are learnt and absorbed by the AI.
For example, if your work was outsourced to another country, the comparison was whether you were better at the job than the outsourced team. As you learned and improved, you might have been able to stay ahead. They might have improved too, but there was still a human and organisational delay.
With AI, it may only be able to produce the best average result that all the data in your company can support. But it will constantly play catch up with you. That means you will have to keep re-referencing the baseline it produces. No longer will the question simply be, “Am I the best in the market?” The question will become, “Am I a meaningful percentage better than what the AI is already producing?”
That change will be particularly relevant to white-collar workers. I think they are especially vulnerable to this form of AI learning. But, ultimately, AI is here. The people with power see it as a way of producing better value for money with more consistency.
TLDR;
You are most at risk if you are an average worker doing an average day’s work, or if you are a white-collar worker whose output is easily defined and judged as either correct or incorrect. If there is softness in your delivery, use it. If your work requires judgement, adaptability, empathy, creativity, or context, keep developing those things.
Keep ahead of AI by using it as a starting point, rather than competing with it directly.
