London’s Calling, the community-driven Salesforce conference, celebrated its 10th anniversary this year and remains a vital event in the English Salesforce calendar. Strategically positioned just before the main Salesforce event, London’s Calling offers attendees an authentic and open space for discussions that might otherwise be constrained at larger corporate-controlled conferences.
Held once again at its familiar venue near Liverpool Street, London, the event was well-organised and featured the consistently high standards the Salesforce rabble have come to expect, including excellent catering and comfortable facilities. The building itselfhas lots of little nooks and deadends with Wi-Fi coverage where you can find people taking client calls.
As always, the sessions were the true highlight. Speakers openly addressed topics that many public personalities or vendors would hesitate to discuss in official settings.
One standout session covered modern Salesforce architectures, providing valuable insights into the inherent challenges of rapid feature deployment without adequate long-term planning. It effectively showcased practical approaches for managing and correcting these issues.
Interestingly, a topic notably absent, but worthy of community attention, was the lack of standardised practices around documentation and architecture handover within Salesforce implementations.
Another significant session tackled the complex issue of creating reliable, governed AI agents on Salesforce. This session bravely addressed common hesitations around deploying AI agents in live environments, including reliability, governance, coding best practices, and cost-effectiveness. It not only highlighted these challenges but also provided actionable guidance and practical strategies for overcoming them.
Of course, London’s Calling wouldn’t be complete without its much-loved traditions, such as the iconic event t-shirt (and the huge queue to get them), which attendees proudly wore at the subsequent Salesforce event. And although I once again missed the highly acclaimed after-party, its reputation remains strong as an integral part of the community experience and a good value piss up.
London’s Calling continues to offer a crucial, unfiltered platform for genuine insights and professional growth in the Salesforce community. It’s an event I look forward to attending each year.