Direct insurer

UK: an immediate insurer of a risk, as opposed to a reinsurer who insures derivative risks, that is the risks assumed by a direct insurer.
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UK: An insurer, as opposed to a reinsurer. The direct insurer provides the primary insurance for the business community or general public with or without the involvement of an intermediary. In the US particularly, the term is also used for an insurer dealing direct with their policyholder and not through brokers or agents.
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RAW: See: direct writer .