Sales that are not conducted face-to-face, such as sales through the post, over the Internet or telephone or by fax or digital television. FSA rules take account of the Distance Marketing Directive. The initial contact disclosure for telephone sales involves disclosing the name of the firm, and, if the contact is initiated by the firm, the purpose of the contact. The name of the person in contact with the customer must also be given and his link with the firm. See DISTANCE NON-INVESTMENT MEDIATION CONTRACT.