Strong interest in new in car technologies by consumers in emerging economies could influence demand, decelerate rollout of next generation connected vehicle. The technologies includes (i) Navigation and traffic services (ii) A range of autonomous driving aids, (iii) In-car service, including entertainment (a) work tools and learning, (b) safety services (c) Black box type monitoring of a person’s driving patterns that can help reduce insurance premiums and a number of (d) passenger related services. Services also to include safety of driverless cars, land changing warning system, collision warning systems, lane-keeping systems, automatic braking systems that prevent hitting an object and faulty automatic parking.