A term found in Marine Ocean and Marine Inland contracts as part of the Delay and Loss of Market Exclusion. Loss of market is the inability to sell a product to prospective buyers. This is considered a normal business risk and not coverable under insurance contracts except in some cases such as meats, where spoilage can result in loss of market. If the spoilage is the result of some even such as a storm at sea or a derailing coverage can be purchased for an additional premium.