MEDICAL,USA: 1. Percentage of insurance policies that remain in force. 2. Percentage of insurance policies that have not lapsed. 3. Retention of business occurring when an insurance policy remains in force because of continued payment of the policy’s premiums.
***
A measure of the length of time for which a policy remains on the books before it is lapsed by the insured.
***
US: A term used to refer to the length of time insurance remains continuously in force.
***
UK: The renewal quality of insurance policies, particularly life policies. High persistency means that a high proportion of policies stay in force until the end of the policy term. Low persistency means a high percentage of lapses.