Of late, Airlines have tied up with Insurers for offering travel insurance to its customers, LPG Distributors for any loss and/or damage due to LPG connection by its customers, Mobile Manufacturers have tied up with insurers for insuring mobiles being sold against theft/accidental damage, Power Companies tied with insurers for offering risk cover against any accident caused due to short circuit to its subscribers and so on. This is a novel concept whereby manufacturer or distributor of a product tie up with an insurance company for offering certain insurance benefits to its customers. The premium is usually paid by the manufacturer or distributor and insurance is offered as an “Add-On” or the insurance charges at a nominal rate are levied in the Sales invoice.