A potential buyer of an insurance policy or program. One such reinsurance agreement is quota share, in which the same percentage applies to all policies reinsured. Another is surplus share, in which the percentage may vary from policy to policy and usually increases as policy limits increase.
***
A prospective customer, contestant candidate, application for the purchase of a Policy.
***
A term used to refer to a potential insured.
***
MEDICAL,USA: Potential insurance client (individual or organization).