I have mentioned it before, but there is something that I like to call the golden hour in any multinational organisation. This is a particular time during the day when you can get the three major corporate time zones, 1 all on a meeting at the same time.
It is normally somewhere between 1:30 and 3:30 UK time. You get an awful lot of large-scale broadcast meetings during this window because it is the only period where everybody is technically available. What this really means, however, is that a lot of important things that people should be paying attention to are all happening at once.
At most clients over the last decade I have seen the same pattern. You will have multiple repeat meetings that you really do need to attend in conflict with lots of other ones of equal importance, plus lots of individual team standups for projects that are cross-region. You would think people would handle this sensibly. Do not book a meeting when people are not available. But a lot of the time the big meetings are aggregate meetings. For example, you might have a weekly meeting where all projects review cloud costs, or where all projects are invited to work through delivery timelines, outages, or similar topics. They pick the time where everybody could theoretically attend because there are fifty, sixty, or more people on the call. In reality, there is never a chance they could all attend, so the meeting is booked in the slot where, in theory, they could.
The inevitable result is that people miss things. Yes, there will be follow-up communications, but the crucial detail you actually need may be buried in a single PowerPoint slide. In a PowerPoint deck of fifty, sixty or seventy slides, attached to an already crowded inbox, you are going to miss things. When enough major communications happen in this way, multiple people miss the same information.
Unfortunately, this is how you end up with something going wrong and the inevitable question is asked, ‘Why was I not informed?’ The answer is usually that it was in an email somewhere.
This is simply a warning note. You either need to protect this time window so that only one or two major calls are scheduled into it, or you need to challenge the approach and ask for communications to be split into regional time zones. As a PM or manager, this is your danger zone. You have to watch it constantly and, stressful as it feels, try to track all the individual updates that might affect your delivery when they arrive as general blasts during this period.
- India, the US and Europe, [↩]