The Dynamics of an Acquisition-Led Business

This is an observation post primarily to do with the insurance industry, because large parts of it have grown by acquisition. Many large insurance corporations grow by acquiring companies that have a stake in the line of business they are interested in or are potential competitors.

Obviously, this happens in other industries as well, but it is particularly common in insurance.

One of the key differences is that insurance and finance companies often acquire businesses that are already doing well. So, if you are doing really well and making good money, there is a good chance that a larger corporation will go, “Oh, they have the market sorted. They have an excellent product”, and will purchase you.

This leads to an odd dynamic inside any given corporation.

When something comes down from the group or parent company, there is often a great deal of pushback from former subsidiaries. The key reason for this, which I think is often missed, is that each of these subsidiaries were and are quite capable of standing on their own two feet.

They might not have been big, but they were holding their own, and they were growing.

They didn’t ask to be acquired.

They were taken over, and a lot of the personalities inside those smaller companies were the ones driving that growth. They were taking bold, leading decisions, and now they’re being given orders where they don’t think they need them.

They are effectively big boys and big girls who have moved out and are running their own lives. But, for some reason, their parents have forced them back into the family home and are now telling them what to do.

And they don’t see why they should listen.

In fact, a large proportion of them will look at the larger corporate environment and think, “Well, our way is better. I’m going to fight back and try to make the way I see things going forward the future of this corporation.”

And that is one of the core reasons we get such fierce political conflicts inside corporations that have grown through acquisition rather than organic growth.

So, next time you are working with, or trying to get your point of view across to, a sub-brand or subsidiary within a corporation, realise that for a lot of the time, the people you are talking to are successful in their own right and did not ask to join the same company as you.

They’ve been doing quite well for themselves, and the corporation can come out stronger by taking all the views of the different parts and merging them into a unified whole.

Not Praising contractors in a corporate environment

Okay, this is an odd opinion, but I have a justification for it.

I do not believe that contractors and consultants, such as myself, should receive public praise inside a client’s organisation.

There are lots and lots of reasons for this, but the formal one comes from a practice that used to exist in the Royal Welch Fusiliers around the time of the First World War. You can read about it in Robert Graves’ Good-Bye to All That.

It goes roughly like this.

The regiment regarded medals and commendations as things that were primarily useful to career soldiers. These were people who were in the Army regardless of whether there was a war on, and medals could affect promotion, responsibility and their future career.

If you were only in the army for the duration of the war, then such things were of far less use. You weren’t in it long term, so the recognition was better used on somebody who could actually benefit from it afterwards.

This translates neatly to my view of a corporate environment.

A contractor is hired to do a job, and nowadays that is normally quite strictly defined. You have a Statement of Work and deliverables that you are expected to complete.

You have also had a fairly significant form of acknowledgement already: you have been paid.

By and large, contractors are paid slightly more than permanent members of staff because they don’t have the same job security, benefits, career progression, etc etc.

So giving a contractor a commendation or some other public display of thanks is, to my mind, largely a waste.

It is better to keep those things for the permanent members of staff who have put in the extra effort, because that recognition can be used in their year-end reviews, promotions and future career development. It actually has value to them.

That’s the big formal reason.

But there are supplemental reasons.

It removes any resentment that permanent staff might feel. Why should a contractor be congratulated publicly when the permanent staff around them have worked just as hard, particularly when the contractor is probably being paid more?

From a contractor’s point of view, particularly in the UK, it can also be useful to keep the relationship clearly professional and contractual rather than becoming too embedded in the organisation. You are there to do a solid job and deliver what you were hired for. You don’t particularly need the personal attention. 1

Practically, public praise is not usually much use to you anyway. The people who hire you know whether you’ve done a good job because you are reporting to them. If they think you’ve done a good enough job to hire you again, that’s probably the best commendation a contractor can get.

I know people will say that it’s simply nice to show acknowledgement, and they’re right.

But there are better places for that acknowledgement to go.

Give it to your permies.

  1. Though, to be honest, it is rather nice.[↩]

Retaining Control of Your Management Work: Watching the Budget

One of the more confusing but essential parts of project management, especially within large corporations, is handling the budget. It can be deeply satisfying to make everything line up, but it is just as often frustrating when external influences stop things from matching expectations.

First, budgets are frequently demanded long before it is reasonable to produce them, particularly in cloud or integration work. Senior stakeholders often want to know how much something will cost well before anyone can estimate it with any accuracy. Most technical or delivery teams would prefer to complete a proof of concept before providing numbers, but that rarely happens. Instead, an initial figure is asked for, and once it appears on a PowerPoint slide it becomes accepted as absolute truth.

This behavior leads to the familiar cycle of pushback. Delivery teams will initially include a large margin of error, only for that number to be negotiated down to something stakeholders find more palatable, often without context or awareness of what actually needs to be delivered. The result is that early estimates are wildly inaccurate. Any attempts to explain this are often smoothed over, quietly edited out, or ignored altogether. As a project manager, you must keep putting the caveats back in or formally record your objections whenever this happens.

Second, budgets change. Prices change. Currencies fluctuate. Even something as small as the licence type for a single piece of software can alter the long-term cost of a project by hundreds of thousands of pounds. A good project manager should set aside time each month to review the budget in detail and flag any major shifts. Many of these will not be explicitly reported, so you will need to chase people down. Costs have a habit of changing for the strangest reasons, with new items quietly added or adjusted without explanation.

Make it part of your discipline to check what has changed each month, identify the impacts, and estimate the longer-term effects. But be careful not to overdramatise this. If you constantly ping stakeholders saying “the budget has increased again”, they will soon tune out. There is an art to deciding when to escalate and when to wait for a more suitable opportunity.

Third, watch out for simple mistakes. Everyone makes them, and every organisation has its quirks. As a contractor or new joiner, you are more likely to miss these. Check your figures with long-term staff who know the local systems. Even experienced people can be caught out by a change in a subsidiary process or reporting rule.

Common problems include currency errors. If your reporting is in dollars but your billing is in pounds, exchange rates can cause nasty surprises. Find out whether the company has a fixed corporate exchange rate and use it. Sometimes people even report values in their local currency without realising that the invoices are in another. It happens most often between dollars and pounds or euros, and it can either blow your budget or save you money, depending on direction.

Finally, beware of unexpected success. This particularly applies to Cloud or AI-based services. When something works brilliantly, people will naturally use it more. Usage means cost, and you can quickly find that enthusiastic adoption pushes you into a higher billing tier or usage zone. Always keep an eye on growth patterns, because success can quietly double your costs overnight.

Permission Slips: The Aggressive Use of Framing in Corporate IT

Framing is a political tool, and we probably should not use it in IT, but everybody does.

Essentially, framing means using particular terms to promote a viewpoint or a way of seeing something. It happens all the time, and it is a perfectly normal part of communication. For a fuller explanation, I would recommend reading “Don’t Think of an Elephant: Know Your Values and Frame the Debate” by George Lakoff, which provides useful background on the subject.

You see framing frequently in corporate IT, but you can fight back against it.

When framing is being used against you, particularly when you are trying to get something done, you will often hear complex technical language or reassuring, almost fatherly terms misused. You might hear phrases such as “advisory board” for a group that is supposedly just there to help. But in reality, it may be a group of gatekeepers trying to ensure that nobody does anything they do not like.

You can challenge this by flipping the framing around.

For example, if there is an approval document, which is itself a positive and authoritative term, you can simply call it paperwork.

“We are nearly ready. We just need to complete the paperwork.”

This diminishes what another part of the corporation might describe as an advisory document, governance document or strategic approval document.

The ultimate version of this, which has also been used in American politics, is the phrase “permission slip”.

Suppose you are waiting for approval from a governance board inside a corporation, and it calls its document a “strategic approval document”, which makes it sound like something grand and unarguable when it might be nothing of the sort, but if you refer to it as a permission slip, you completely change the frame.

It stops sounding like guidance, responsible oversight and strategic governance. Instead, it becomes paperwork handed out to a child by someone in authority.

I do not advise doing this. It is not a particularly nice tactic, but you will see people use it against you. They will use overly grand phrases to justify their own work, while using diminutive words and phrases to describe yours.

It is human nature, but it does have a name.

That name is framing.

Keep an eye out for it.

AI token costs: a new spin on a very, very old problem

This will undoubtedly be the flavour of the month across the internet, particularly on platforms such as LinkedIn. People will suddenly be saying, “Aha! AI isn’t saving the world. CEOs are seeing the cost of all that token usage and realising that they shouldn’t have replaced people.”

Yes, some CEOs will be receiving unexpectedly large bills, but there is nothing new about the underlying problem. It is the same challenge every corporation faces when assessing value for money and trying to understand the total cost of a decision before committing to it.

My favourite recurring example is the comparison between contractors and permanent employees. Taken as a whole, a good contractor does not cost more than a permanent employee, provided you pay a sane market rate and you get what you asked for delivery-wise. Permanent employees come with many additional and often less visible costs, including benefits, training, leave and potential employment liabilities.

This does not mean that one option is automatically better than the other. It simply means that avoiding consultants or contractors does not always produce the savings an organisation expects. A good consultant who delivers genuine value is as good a deal as a dedicated employee. {This is a shameless plug}.

The same principle has appeared throughout the history of business outsourcing. It may look inexpensive to outsource work to the cheapest available supplier in another country, but is it really cheaper if the result is increasing technical debt and creating remediation costs further down the line?

Going back even further, buying cheap tools may appear to be a cost-saving exercise. However, if they need to be replaced repeatedly, they may ultimately cost far more than buying the right tools in the first place.

AI is no different. Every generation falls for some version of the same promise. When something appears too good to be true, it usually is. Everything has a cost, and there is no such thing as a free lunch.

What we need to avoid now is another knee jerk reaction. AI is brilliant and is a major step up in what corporations do day to day. However, it is not a universal solution, and its costs go beyond simply doing the work and providing the necessary computing power.

Vast amounts of investment have been poured into AI companies, and those investors will eventually expect a return. One way or another, that is likely to mean that prices will rise and costs will increase.

So, we return to the same advice that finance departments have been giving organisations since time immemorial: look at the complete cost of a decision.

Do not ask only how much something will cost this year. Ask what it could cost over the next ten years. Consider the supporting systems, the people, the remediation work, the supplier risks and the potential cost of changing direction later.

Before making large-scale changes, take the time to understand what you are buying, what it will replace and how much the service is likely to cost over its entire lifetime.