So I’m back for another AWS Summit. As always with Amazon, the actual organisation was slick and well put together, you received a phone call beforehand, asking what you were hoping to get out of the conference, the joining instructions and the app for managing what you got out of the summit was also really good. They seem to have scaled everything to an nicety.


After picking up the pass and doing a good hard zip through the vendor showcase while they set up (making a list of people I wanted to see and chat too) it was in to the hall for the main presentation.
As expected, it was very, very AI orientated.
The main presentation on AI was exceptionally good, in that it broke things up into reasonable chunks and also was not only technical enough for the geeks, but presented things for the senior managers in a way that would be understandable. So, not only did they present their own AI as Amazon Titan, but it also brought into the common language the concept that there are multiple different types of AI cores that you could use, and how using them with bedrock, you could pick the one that is most suitable for your needs.
All of this was summarised really tightly and really made AI config into a wizard. 1
There was also a perfect nod to Amazon code whisperer which is a rather adorable plug-in, and is a truly practical use for AI with genuine productivity
Thankfully, it wasn’t all AI. They did demo a bunch of the core stuff that makes AWS so good, and laid out the different levels of servers vs containers vs serverless. showing that you can move between them at any point, etc etc, which always needs to be hammered home I feel in the modern app world.
The Lower Floor showcase floor before it got busy
However the conference was not perfect.
The showcase floor was scaled the same as other showcase floors. yet somehow felt constantly busy. I think there was enough room for the crowds to pass through, or for people to have conversations with the vendors, but not both at the same time. Now normally this is not a problem, because in such events you do most of your conversations when all of the sessions are on and the showcase floor goes quiet, but that break did not seem to happen, and that’s not to say there weren’t a load of sessions. They were dozens scattered all over the place. But they were on the short side, and there was no solid path or trail to follow. If you looked on both the app, and on the PDF, it was just a list of codes and the only colour coding or pathing was for the map its self. This seemed to dissuade people from going to the sessions. I never saw any large scale movement to get to the next session as you would in any other conference. People didn’t seem to know that the sessions were on. Which meant that I missed a number of sessions I would have rather liked attending, but quite frankly to have got them I would have had to sit down grimly with a pen and paper and some highlight markers myself and worked it out. So perhaps that needs to be improved for next year.
For the vendors them selves, They did seem to have a hard time differentiating themselves. There’s a lot of them there. and because you’re moving through quickly because of the constant pressure. It made it hard to just stop and have a look at ones that caught your eye (I really wanted to spend some time with CockroachDB but its was like fighting up stream).
The only other criticism for me was of the food. I’m one of the picky eaters on planet Earth, and myself and a colleague2 stood in front of a long queue. Then we were faced with a bunch of identical bowls. And had to work through a list of ingredients to try and find which ones could be eaten, at which point we gave up and went to the pub.
Conclusion
So was it worth it? Would I go again? yes to both, but only just….
AWS? Yes.
The technical side? Yes.
The chance to see which vendors are core to AWS and to talk to them? Yes.
The organisation of the conference and the facilities of the conference? No








