In terms of the conduct of designated investment business an individual appointed by a provider firm or appointed representative whose role is simply to effect introductions or distribute non-real time financial promotions e.g. leaflets and brochures. The introducer should not give any investment advice except discreet advice to the effect that the client should consider making an investment and recommending a suitably authorised individual or firm he or she may consult. Introducing is also regulated under ICOB as part of arranging non-investment insurance contracts.