Worksite marketing is about approaching a group of clients (could be employees of a particular company or members of a particular group such as a club or an association) for selling of insurance policies, by addressing them in a group or making a presentation to them. This is an innovating channel to distribute insurance products though is still evolving in India. The premium payment could be done by the employer by way of collecting/sharing a portion with employees. The business sources by this channel is individual business and not group insurance. While in group insurance, there is one master policy given to the employer for all the employees, the policies issued in worksite marketing arrangement are individual ones. Worksite marketing is about offering need based solutions to each client. As the various members of a group could be interacted with and addressed in on ego itself the time taken in closing the sale is relative shorter.