A Little Thing Done Right

Last week the ‘swag’ from being an IBM champion arrived and to my utter surprise it was just perfect, yes I had picked it from a catalogue and knew at least one of the items was from a brand I knew but that did not detract from the fact it represents something to me a bit deeper than just a give away to keep some evangelists sweet.

Branded stuff like this is really supposed to be used where clients can see it (on site idealy) but recent IBM marketing stuff has been of very poor quality, just somewhere to slap the logo on and hope for the best, the best example of this is the backpacks that were given away at recent IBM Connect events, they were not even worth taking home where as the 2005 and 2003 editions were still in use and treated as a fine vintage, who ever looked at the bags and decided to skip them for this year’s event was a wise person. Anyway the swag that just arrived represents in my opinion just what IBM is aiming at with their champions

  • High quality outsourcing: IBM obviously did not do it them selves but the picking and delivery for me was a simple and flawless exercise.
  • Best of breed: The backpack is Wenger, the notebooks were Moleskin, the t-shirt was Nike. Good competent brands, not too flash, but not some no name knock off that falls to bits.
  • To be seen in public: I am already using my stuff on site and with the same pride I would a MongoDB t-shirt or a LDCVia power pack.

I expect I am reading too much into this and it’s simply the result of a single individual doing their job very well, but even if that’s the case it’s a good example of a rejuvenating IBM






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