Way back in the 1970s, there was a growing concern in the general insurance industry about the magnitude of fires, road mishaps, industrial accidents, damage to cargo-resulting in loss of life and property, most of which was avoidable. It was this concern for preventing such losses and containing their consequences that prompted the general insurance industry to promote the Loss Prevention Association of India Ltd. or LPA as it popularly came to be known. Loss Prevention Association of India was set up in January 1978 as a company limited by guarantee, engaged in promotion of safety and loss control through education, training and consultancy. It has emerged as a premier safety organization with multifaceted expertise, having offices at Delhi, Calcutta, Chennai. Hyderabad and Kochi. However, w.e.f. 27th April 2016 it has been amalgamated with GIC Re.